Your website is the focal point of your online presence. Without a website designed to attract and convert customers, your business is suffering.
Did you know optimizing your social media pages can lead to more clicks generated from Google search results? On top of search engine clicks, optimizing social media pages with correct and complete information gives your business a presence on the platforms used everyday by your customers.
Google My Business (GMB) is a free tool for businesses to manage their online presence across Google. When a potential customer searches Google for items related to your business, do you know where your company ranks and why? For many businesses, having an optimized Google My Business listing is one of the most important factors in online presence.
What is the first thing you do when comparing businesses found on Google, Yelp, or Facebook? If you answered look at their reviews, you are not alone. Actively managing reviews is an excellent way to keep your customers engaged and quickly address any potential issues that may arise.
SEO, or search engine optimization, is the process of affecting the online visibility of a website in search engine results. This is extremely important because the clicks gained from search results are organic clicks, or in other words, they are free! SEO can refer to one-time updates made to your website's content and code, social media, and Google My Business listing. SEO also refers to the ongoing process of tweaking your content, generating high quality links to your website, and reviewing your page's analytics.
Digital advertising refers to campaigns run on social media (Facebook, Instagram, etc.) and pay-per-click (PPC) campaigns run on Google. We will find the best use of your advertising dollars, develop the campaigns, and provide you with data showing the results.
Analyzing the traffic on your website, engagement on social media, and ROI of ppc campaigns is the key to understanding your online strategy and overall presence. We can combine the data from all of your sources into a single easy to read report - cutting down on hours of sifting through the individual insights manually.